Obtaining business insights from self help book titles (3 min read)
Ok, so this isn't a scientific approach to getting the best business advice. Granted, the title 'Men are from Mars, Women are from Venus' probably isn't going to inspire you with a groundbreaking business idea (as catchy as the title is).
However, we are of the view that you can find inspiration in most places (even the most unlikely). So, just for fun and more importantly to see if we could glean any advice from the self help genre, we scoured the bookshelves (so you don't have to) and this is what we came up with.
Tip number 1 inspired by The Life-Changing Magic of Tidying: A simple, effective way to banish clutter forever by Marie Kondo
Keeping your books / accounts in order, your filing cabinets tidy and the office generally free of clutter is a good idea for multiple reasons. Not only does it save you time and money but it causes less stress and most probably cuts down on any disagreements.
Also, if you happen to have any unexpected important guests, having a nice, clutter free environment is sure to leave the best impression.
Tip number 2 inspired by Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
Basically, you have to be in it to win it. If you have files of content on your computer that you created but never got around to publish, get on to it now. You might have started and forgotten about something that had great potential and just needs a little tweaking.
We all create things that we don't think are up to scratch but we also start projects without finishing them when they could be do really well. Looking at your content with fresh eyes, updating and improving it could create your best work yet.
Tip number 3 inspired by More Human: Designing a World Where People Come First By Steve Hilton, Jason Bade, Scott Bade
When running an online business, it's very easy to get caught up in making changes on your site for search engines rather than your actual visitors. This often results in sites that make it easy for Google etc to find your keywords but impossible for the real person to navigate / read properly.
Blog posts might be published at a rate of 10 a day just to get more content on a site but churning out so many posts can often mean that the work itself suffers and in turn the reader. If nobody wants to read your 10 posts a day and they are adding no value other than to add more keywords to your site, it's time to re-evaluate. Content is supposed to be all about the end user and this needs to be considered more carefully. We are all human and we need to create what we want to see in the world.
Tip number 4 inspired by Get Some Headspace: 10 minutes can make all the difference By Andy Puddicombe
Taking some time away from the keyboard every so often is a good idea for anyone working for long periods of time at their desk. This is especially so when you're lacking inspiration. Sometimes the best thing to do when you've been working on a project for hours on end is to take a break and come back to it after a cuppa.
It is advisable to take regular breaks when sitting down all day and staring at a screen. Small breaks will increase productivity so set a timer every so often and when it sounds, grab a drink, some fresh air, a nap or whatever works for you.
Tip number 5 inspired by 101 Ways to Say Thank You: Notes of Gratitude for All Occasions Kelly Browne, Dorothea Johnson
Making sure that you thank your users for their custom is really important. It may be a thank you email or note when you send them a product / complete a service. Otherwise, you may set up a loyalty scheme to reward regular customers. Other options are discounts for current customers only, exclusive access / content, freebies or affiliate schemes.
Current customers can easily feel ignored after their initial purpose and may feel that attracting new customers is more important to some businesses. Retaining and making your clients / audience happy is key, otherwise they will vote with their feet.
Well that's it, our round up of self help book titles that may inspire you. Next up....song titles to help your creative process. Only joking, we won't be taking it that far. Any feedback, comments, questions or general chit chat are very welcome in the comments section below.
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